Langley’s business districts are competitive. Businesses in Fort Langley’s historic business circle and the commercial strips along the Bypass need to differentiate themselves. Adequate signage, and in particular, LED exterior signs, is one of the best ways to capture attention and increase foot traffic.
LED technology is not just bright lights and nothing else. Unlike traditional signage, LED lights revolutionise the way businesses engage their customers. LED lights are marketing tools that increase return on investment (ROI). If your company is still using a static, unlit board, you are likely missing a significant opportunity to enhance your brand’s visibility.
If you are a Langley business considering LED exterior signs, here are some advantages you can expect.
1. Outstanding visibility anytime
The purpose of signage is to be seen. When the rain is falling and the skies are grey, signs can be challenging to spot. Standard signs get lost in the background in dull weather.
1. Keep Visibility High All Day, Every Day
LED lights provide high visibility no matter the weather conditions. Signs are things people pay attention to, and with an LED sign, people will notice your brand whether it’s rainy or sunny. This will help brand recognition and help people find your store.
2. Energy Efficient and Cost-Effective
Some business owners think higher visibility will lead to high energy costs. LED lights save a lot more energy compared to traditional lights. LEDs use less energy, are brighter, and last over 100,000 hours. This will help save time and money for a small business.
3. Versatility and Dynamic Content
Static signs are permanent, and once you pay for them, you are stuck with that sign. LED signs can change to almost anything the owner wants.
With the ability to change your messages whenever you want, an electronic message centre (EMC) can showcase:
Promotional messaging: “Buy one, get one free on umbrellas!”
Holiday greetings: “Happy Holidays, Langley!”
Local shout-outs: “Way to go, local hockey team!”
Community time and temperature updates.
These examples can even provide more detail than a static sign, making for more effective and engaging communication. An EMC allows you to truly test and measure the success of a sign as a marketing tool.
4. Weather Resistance
The weather in Langley can vary quite a bit during the year, especially with heat waves in the summer, freezing weather in the winter, and rain with plenty of summer storms in between. Signage on the exterior of your business will need to be robust to survive the outdoor conditions.
Signage with LEDs is built to be rugged. LED components are typically surrounded by a protective casing that is shielded from dust and moisture, making it safe from the weather as well. Traditional neon tubes that can break easily during storms and high winds are quite a bit less durable than permanent LED systems. By choosing LED signage, you are choosing a sign that will give you a professional look and will actively function without impairment for a long time, no matter the conditions.
5. Bringing Your Brand Image Up to Date
In business, first impressions are crucial. If your company has a faded, flickering, old, or broken sign, customers may assume that your business is old or that you don’t take care of things. On the other hand, a sign that is clean, bright, and new looks very professional and gives the impression that your business is booming.
Using the latest technologies when it comes to signs shows customers that your business is active and ready to help them. It improves your customer appeal and can even help people choose your business over a competitor that has a sign that is not as clean and bright.
LED signs can help show your business the path to success.
An LED sign shows other businesses that you are looking to make strategic business decisions. These signs help you stand out from the competition and improve your bottom line. You can change the message that your sign displays, and customers will always know your business is open because the sign is always illuminated.
Upgrading your business storefront can help you capture the interest of shoppers in Langley.
Are you ready to show the people of Langley your business? Do you need help? Contact a signage company to help you design an LED sign that shows the people in Langley what your business has to offer.
